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THE BRAND

The Atelier is a luxury bridal and couture house that combines Eastern artistry with European elegance. Founded in 1986 in Kuala Lumpur and later expanding to Shanghai, the brand is celebrated for its romantic silhouettes, refined craftsmanship, and intricate embroidery. From sculpted corset bodices to flowing royal trains, each gown is a work of art. With an emphasis on couture precision and storytelling, The Atelier designs are favoured by celebrities and brides seeking timeless sophistication.

DESIGNER

Since 2017, Professor Datuk Jimmy Choo, OBE has served as Creative Director for The Atelier. Under his direction, the brand has elevated its global presence, blending romantic structure with couture detailing to craft gowns that embody elegance, heritage, and innovation.

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