THE BRAND

Dao Xu is a contemporary Chinese bridal label committed to reviving traditional Chinese wedding attire through innovative, artistic design. Founded by Zong Feng and Gao Pan, the brand stands at the forefront of the “New Chinese Fashion Aesthetic,” blending cultural heritage with modern fashion sensibilities. Specializing in Xiuhe dresses, Qipaos, Dragon & Phoenix gowns, and traditional accessories, Dao Xu reinterprets ceremonial wear into couture level masterpieces.