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HOME/BRANDS/ZUHAIR MURAD




THE BRAND
This Chinese bridal brand, primarily active on Xiaohongshu, has built a strong following through digital engagement and visually captivating photo showcases rather than traditional retail. Though the brand’s origins and founder remain undisclosed, it has become known for its custom, high end gowns inspired by ethereal and celestial themes. Signature styles often feature gemstones, shimmering embellishments, and flowing silhouettes, including dramatic mermaid cuts, off shoulder designs, vintage style long sleeves, and sweeping trains. With a distinctive "galaxy palace" aesthetic, the brand blends regal elegance with fantasy inspired details, earning recognition for its dreamy, fairy tale like creations and luxurious bridal imagery.
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