Founded in 2021 in Chaozhou, China, this bridal couture brand was established by a team of seasoned designers with deep expertise in bridal and eveningwear. Drawing from the rich cultural heritage of Chaozhou, the brand integrates traditional elements such as “潮绣” (Chaozhou embroidery) into modern wedding fashion. Known for its high end, handcrafted designs, the label uses premium global materials and artisanal techniques to deliver comfort, precision, and luxury. Particularly popular for custom red and gold Sangjit gowns, the brand offers pieces that embody cultural values like joy, grace, and prosperity. With a design philosophy rooted in “New Chinese Style” (新国潮设计), it blends symbolic aesthetics with minimal yet intricate craftsmanship resulting in wedding looks that are both timeless and meaningful.